DJ Andrew Ford & MC Sonic at the 2023 L’Oréal Year End Party

On January 18, 2024, I returned to work with L’Oréal Taiwan for their 2023 Year-End Party, held at Le Méridien Taipei. I have had the opportunity to cooperate with the L’Oréal Taiwan group several times over the years, including year-end parties and in-store brand events, and this event called for a particularly customized approach to the music.

The theme for the evening combined Barbie and K-pop, with the music and entertainment built around the colorful, high-energy concept.

In addition to DJing during the event, I created two custom Barbie and K-pop themed mashups to introduce different activities during the program. These were produced specifically for the event, allowing the music to fit naturally with the theme while giving the activities their own distinct entrances.

Another major part of the evening was a K-pop dance contest featuring several teams. I prepared and edited all of the selected contest tracks in advance so that each performance could move quickly from one team to the next.

Because the contest was tightly paced, the live execution was just as important as the preparation. I worked closely with the event host throughout the competition to make sure the correct edited track was ready for each team and that every performance started at the right moment. For this type of corporate event, DJing often involves much more than selecting music; it also means following the program carefully and coordinating with the host and production team as the event develops.

I also brought in MC Sonic to add another layer of energy to the evening. He helped hype the crowd during my DJ set and the dance contest, while also providing additional support for the main event host.

The result was a fun, fast-moving night that combined customized music production, K-pop performances and a Barbie-inspired party atmosphere for the L’Oréal Taiwan team.

It was a pleasure to work with L’Oréal Taiwan again and to be involved not only as the DJ, but also in preparing the custom music and helping execute some of the key entertainment elements of the event.

For corporate parties, brand events and other productions in Taiwan, I can provide music programming tailored to the event concept, custom edits and event-specific tracks, as well as coordination with hosts, performers and production teams.

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